"This Summer"
Posted: Fri May 23, 2008 9:52 am
While waiting for Speed Racer to start and watching some of the summer blockbuster trailers me and my buddy laughed our asses off at the CLEAREST example yet of a theory we've long held- a theory recently all but proven by the "wickerman comedy trailer"
The two ABSOLUTE WORST looking idiotic comedies BOTH featured catchy 80's mo-town style tunes AND the announcer (in that voice where buddy is smiling SO hard cos what he's dropping is the BOMB) totally punching "THIS SUMMER" at about the 3/4 mark of each trailer
This combination is an absolute guarantee that the property in question is a screaming pile of shit and they KNOW it
Movie that might be good (or in which the studios have some confidence) will almost invariably name a specific date- IF the date is said in that big ominous "this here is HEAVY shit" voice, the film very well might suck. IF the date is simply shown onscreen at the end of the trailer, the film very well could be good
But once ya hear "This Summer, Mel Gibson hits the Snooze Bar" the film is rotten dogshit
Please note that this will have NO reflection on box office, matter of fact I think it truly does work on the plebes it's aimed at
Anyone else see this?? Anyone with any "This Summer" sightings can go ahead and post 'em here for posterity/reference
The two ABSOLUTE WORST looking idiotic comedies BOTH featured catchy 80's mo-town style tunes AND the announcer (in that voice where buddy is smiling SO hard cos what he's dropping is the BOMB) totally punching "THIS SUMMER" at about the 3/4 mark of each trailer
This combination is an absolute guarantee that the property in question is a screaming pile of shit and they KNOW it
Movie that might be good (or in which the studios have some confidence) will almost invariably name a specific date- IF the date is said in that big ominous "this here is HEAVY shit" voice, the film very well might suck. IF the date is simply shown onscreen at the end of the trailer, the film very well could be good
But once ya hear "This Summer, Mel Gibson hits the Snooze Bar" the film is rotten dogshit
Please note that this will have NO reflection on box office, matter of fact I think it truly does work on the plebes it's aimed at
Anyone else see this?? Anyone with any "This Summer" sightings can go ahead and post 'em here for posterity/reference